Privacy Policy

Privacy Policy for 400Ink

Last Updated: April 30, 2025

At 400Ink (“we,” “us,” or “our”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, www.400ink.com (the “Website”), make a purchase through our online store, or opt in to receive SMS communications. By using our Website or consenting to SMS communications, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Website or opt in to SMS messaging.

1. Information We Collect

We collect information about you in the following ways:

a. Information You Provide

• Personal Information: When you make a purchase, create an account, contact us, or opt in to SMS communications, we may collect:
  • Name
  • Email address
  • Billing and shipping address
  • Phone number
  • Payment information (processed securely through Square, our payment processor)
• Communications: Information you provide when you contact us via email, phone, SMS, or customer support forms.

b. Automatically Collected Information

• Usage Data: We collect information about your interactions with the Website, such as:
  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Time and date of visits
  • Referring website
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze Website performance, and deliver personalized content. These include tools like Google Analytics and Google Tags (see Section 2 for details). You can manage cookie preferences through your browser settings or our cookie consent tool (if applicable).

c. Information from Third Parties

• Square: Our payment processor, Square, collects and processes payment information (e.g., credit card details) on our behalf. Square’s handling of your data is governed by their Privacy Policy.
• Analytics Providers: We use third-party analytics and performance monitoring tools, such as Google Analytics, to collect data about Website usage and optimize performance. These providers have their own privacy policies.

2. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience, monitor performance, and optimize our Website. Below are the key tools we use and their purposes:

• Google Analytics: Collects data on Website usage (e.g., pages visited, time spent) to analyze traffic and improve user experience. Google Analytics may use cookies to track user behavior across sites. See Google’s Privacy Policy for details.
• Google Tags: Manages tags for tracking and analytics, enabling us to measure marketing campaigns and Website performance. See Google’s Privacy Policy.
• Other Analytics Tools: We use additional tools to monitor Website performance and optimize search visibility. These tools may collect aggregated data about user interactions.

Cookie Categories

• Essential Cookies: Necessary for the Website to function (e.g., maintaining your session during checkout).
• Analytics Cookies: Help us understand how visitors use the Website (e.g., Google Analytics).
• Marketing Cookies: Support personalized advertising or campaign tracking (e.g., Google Tags).

You can manage cookie preferences via our cookie consent tool (if implemented) or your browser settings. Disabling cookies may affect Website functionality.

3. How We Use Your Information

We use your information to:

• Process and fulfill your orders, including payment processing via Square.
• Send SMS notifications about orders, business hours, or meetings (if you have opted in).
• Communicate with you about your orders, account, or customer service inquiries.
• Improve our Website, products, and services through analytics and performance monitoring.
• Send you promotional emails or newsletters (you can opt out at any time).
• Analyze Website usage and trends to enhance user experience (e.g., via Google Analytics).
• Prevent fraud and ensure the security of our Website.
• Comply with legal obligations.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third parties like Square (for payment processing), our VoIP provider (for SMS communications), shipping companies, and IT providers who help us operate the Website and fulfill orders.
• Analytics Partners: Tools like Google Analytics and other performance monitoring providers to analyze Website usage and optimize performance.
• Legal Requirements: If required by law, regulation, or legal process (e.g., subpoenas or court orders).
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
• Mobile Opt-In, SMS consent, and phone numbers collected for SMS communication purposes will not be shared with third parties and affiliates for marketing purposes.

5. Your Choices

• Account Information: Update or delete your account information by contacting us at admin@400ink.com
• Marketing Communications: Unsubscribe from promotional emails by clicking the “unsubscribe” link or contacting us.
• SMS Communications: Opt out of SMS messages by replying “STOP” to any message.
• Cookies: Manage cookie preferences through our cookie consent tool (if available) or your browser settings.
• Analytics Opt-Out: Opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our Website may contain links to third-party websites (e.g., Square, Google). We are not responsible for their privacy practices or content. Please review their privacy policies.

8. International Users

Our Website is operated in the United States. If you are located outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ. By using our Website or opting in to SMS communications, you consent to this transfer.

9. Children’s Privacy

Our Website and SMS services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

10. Your Rights

Depending on your location (e.g., California, EU), you may have rights regarding your personal information, such as:

• Accessing or obtaining a copy of your data.
• Requesting correction or deletion of your data.
• Opting out of certain data sharing (e.g., for targeted advertising).
• Restricting or objecting to certain data processing.

To exercise these rights, contact us at [insert contact email]. We may verify your identity before processing your request.

California Residents

Under the California Consumer Privacy Act (CCPA), California residents may have additional rights, including the right to know what personal information we collect and to opt out of the sale of personal information. We do not sell personal information.

EU Residents

Under the General Data Protection Regulation (GDPR), EU residents have rights to access, rectify, erase, or restrict processing of their data. You may also lodge a complaint with a supervisory authority.

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes, unless a longer retention period is required or permitted by law.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Please review this policy periodically.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our SMS Terms & Conditions, please contact us at:

400Ink
Email: admin@400ink.com
Phone: 706-395-5862